Description

• Contribute to the execution of the local CRM plans to ensure seamless communications across channels which improve relationships with actual customers and help acquire new ones.
• Maintain a CRM plan and calendar, integrated with the brand plan and calendar, and inclusive of the commercial deployment requirements.
• Spearhead the execution of CRM journeys and campaigns.
• Build workflows to automate contacting and triggering of further action for local campaigns and adapt for global campaigns.
• Run A/B testing and multivariate tests of campaigns on an ongoing basis, evaluate results and implement the most effective options.
• Check the output quality of the brand content teams and perform UAT, together with the Regional Digital Hub.
• Track and report performance of CRM campaigns and promotions, conduct granular analysis of what is working and what is not working, and identify ways to improve their effectiveness.
• Define performance metrics, marketing reports, executive dashboards, and measurement schemes for CRM communications.
• Manage the relationship with external CRM agencies and the brand marketing team.

Who we’re looking for

• University degree in Business Administration/Marketing, with minor in Information Systems Management, Technology Management or related field.
• 3+ years of experience in CRM management within B2C corporate (SME to large) or agency.
• Strong understanding of CRM platforms, audience targeting, KPIs & reporting.
• Confident user of Salesforce Marketing Cloud, good knowledge of HTML, SQL and PowerBI.
• Familiarity with A/B testing framework and growth hacking initiatives (opportunity identification, profiling, developing and executing experiments).
• Strong analytical skills, problem solving capabilities, data-driven and critical thinking, ability to translate complex data into meaningful insights and arrive to high quality decisions.
• Strong project management skills and attention to detail.
• Exceptional collaboration and communication skills and experience working in lean, agile, test & learn environments, where continuous improvement is the norm.
• Fast learner, curious and outward looking.
• Knowledge of HTML to construct email templates is a plus.
• Ability to read and write Arabic is preferred.

What we offer

Our success depends on the people who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.

• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.

• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.