Description

Job Overview

We are seeking a talented Digital Marketing Executive to join our dynamic team in Riyadh. This role is open to female candidates who have a passion for driving digital campaigns across various platforms and optimizing marketing efforts to achieve measurable growth. The ideal candidate will have hands-on experience managing ads on Meta, Google Ads, and TikTok with a strong focus on performance metrics and strategic content management.

Key Responsibilities

The successful candidate will be responsible for planning, executing, and monitoring digital marketing campaigns. Main duties include:

• Managing performance advertising campaigns on Facebook, Instagram, Google Ads, TikTok, and other relevant channels.
• Developing and scheduling monthly content calendars for multiple social media profiles.
• Creating and refining ad creatives including static images, videos, captions, and optimizing landing page messages.
• Tracking critical KPIs such as CPA, ROAS, CTR, conversions, and engagement levels, and preparing detailed weekly and monthly reports.
• Setting up and maintaining accurate tracking tools including GA4, conversion pixels, UTM tagging, and event tracking.
• Performing audience segmentation, running A/B tests, and adjusting budgets to maximize campaign effectiveness.
• Collaborating closely with design and content teams to ensure brand consistency across all channels.
• Keeping an eye on competitor activity and market trends to identify new opportunities for growth.

Required Skills and Experience

• Between 1 to 3 years of professional experience in digital marketing, either in an agency or in-house setting.
• Proficiency with Meta Ads Manager and/or Google Ads platforms.
• Solid understanding of digital analytics and marketing performance reporting, preferably with GA4 experience.
• Ability to compose clear and persuasive marketing copy.
• Basic graphic design and video editing skills, with proficiency in Canva; familiarity with Adobe tools is a plus.
• Strong organizational and communication skills with the ability to manage deadlines effectively.
• Arabic and English language skills are advantageous but not mandatory.

Preferred Qualifications

• Fundamental knowledge of SEO and content optimization techniques.
• Experience with email marketing platforms like Mailchimp or Klaviyo.
• Understanding of lead generation funnels and niche-specific marketing strategies.
• Capability to produce and edit engaging short-form video content for platforms like Reels and TikTok.

What We Offer

We provide a competitive salary package complemented by performance-based incentives. Our company culture promotes continuous learning and professional development, offering extensive training opportunities and room for career advancement. Candidates will thrive in a fast-paced environment where they will have ownership of their work and direct impact on results.

How to Apply

If you meet the above qualifications and are eager to contribute your skills in a growing digital marketing environment, please send your updated CV along with a portfolio or examples of past campaigns (including screenshots or performance results) to the email address provided in the job listing. Use the subject line: “Digital Marketing Specialist – [Your Name]”. We embrace equal opportunity employment and encourage applications from all qualified candidates.